The Importance Of Visuals In Marketing

Marketing embodies a large portion of any business. It is the unit responsible for the sales generated as it brings in potential clients to the company. In any company, the marketing division is considered as the “money-making body”because it concerns itself with revenue generation. This is why many companies often back up their marketing campaigns with a huge fund to boost sales and revenue for the company.

One of the many activities that the marketing department of any company does is advertisement. There are many of us who think that advertisementsare all about fliers, billboards and other types of printed material. However, the evolution of technology has provided us with more means for advertisement – most of which do not have anything to do with these (now) obsolete methods. Through the power of the internet, marketing campaigns have become successful in reaching more people and it has provided a far more diverse way of advertising anything. Search engine optimization also plays a role in this as many take advantage of using posts and data presentationsfor search engines to pick up.

Writing a post or even an advertisement requires the use of words.But in today’s times, using too much may no longer be necessary. Why is this so? Well, let’s look at the VAK Theory.

What Is The VAK Theory?

According to the VAK Theory, there are three kinds of learners namely: Visual, Auditory and Kinesthetic (Thus, V-A-K). This concept gives us an idea on how people pick up and learn ideas, which can also be applied in marketing scenarios. According to research, more than half of the world’s population is considered visual learners. This means that they need to be presented with “visuals” or pictures for them to easily remember and understand anything. On the other hand, other researches also pointed out that these three learning styles can also be combined with one another, and the most common combination is the visual-auditory type. Just as the name suggests, it means that some people learn better using a combination of images and sounds or data visualisation.

For example, they can learn more from something that is in the form of a video comparedto viewing images alone. This is why many advertisers took advantage of this and used effective visuals to stimulate and improve the recall ability of consumers. You can notice this in everyday television and video streaming sites (e.g. ads that can be remembered quite easily have the most beautiful and eye catching images). This is even far more apparent in the advertising and search engine optimization fields; more people are interested in great visuals than just plain text. The more appealing it is to the eye, the better the response.

Infographics and the birth of data visualisation is a great thing for many people, mostly because it helps them remember ideas that they encounter in their hectic day-to-day life. Marketers should take advantage of this as visuals are far more interesting than text alone. No one wants to read a full paragraph only – but add images and other types of visuals and readers would actually read more. It becomes a far more memorable experience, too.