Month: November 2018

The Importance Of Visuals In Marketing

Marketing embodies a large portion of any business. It is the unit responsible for the sales generated as it brings in potential clients to the company. In any company, the marketing division is considered as the “money-making body”because it concerns itself with revenue generation. This is why many companies often back up their marketing campaigns with a huge fund to boost sales and revenue for the company.

One of the many activities that the marketing department of any company does is advertisement. There are many of us who think that advertisementsare all about fliers, billboards and other types of printed material. However, the evolution of technology has provided us with more means for advertisement – most of which do not have anything to do with these (now) obsolete methods. Through the power of the internet, marketing campaigns have become successful in reaching more people and it has provided a far more diverse way of advertising anything. Search engine optimization also plays a role in this as many take advantage of using posts and data presentationsfor search engines to pick up.

Writing a post or even an advertisement requires the use of words.But in today’s times, using too much may no longer be necessary. Why is this so? Well, let’s look at the VAK Theory.

What Is The VAK Theory?

According to the VAK Theory, there are three kinds of learners namely: Visual, Auditory and Kinesthetic (Thus, V-A-K). This concept gives us an idea on how people pick up and learn ideas, which can also be applied in marketing scenarios. According to research, more than half of the world’s population is considered visual learners. This means that they need to be presented with “visuals” or pictures for them to easily remember and understand anything. On the other hand, other researches also pointed out that these three learning styles can also be combined with one another, and the most common combination is the visual-auditory type. Just as the name suggests, it means that some people learn better using a combination of images and sounds or data visualisation.

For example, they can learn more from something that is in the form of a video comparedto viewing images alone. This is why many advertisers took advantage of this and used effective visuals to stimulate and improve the recall ability of consumers. You can notice this in everyday television and video streaming sites (e.g. ads that can be remembered quite easily have the most beautiful and eye catching images). This is even far more apparent in the advertising and search engine optimization fields; more people are interested in great visuals than just plain text. The more appealing it is to the eye, the better the response.

Infographics and the birth of data visualisation is a great thing for many people, mostly because it helps them remember ideas that they encounter in their hectic day-to-day life. Marketers should take advantage of this as visuals are far more interesting than text alone. No one wants to read a full paragraph only – but add images and other types of visuals and readers would actually read more. It becomes a far more memorable experience, too.…

What is the best route into an online marketing career?

Technology has made a major difference to all our lives now. Who can imagine a world with no internet, emails, texts or social media? This is just as true for business, where the same technology helps organizations to succeed. One very popular career option when it comes to business is marketing. This is no surprise as marketing is at the core of every successful business and will always be an area into which business leaders put resources.

Marketing has also been greatly affected by technology in the modern business world. This has seen online or digital marketing grow rapidly compared to more traditional forms of marketing.

But what exactly is digital marketing, and why does it make a good career choice?

Digital marketing explained

In simple terms, digital marketing is marketing that happens online. Any kind of marketing activity that a company carries out digitally or online is included. This could be sending out emails to generate leads, engaging with customers on social media, or tweaking the company website’s SEO. As you can see, it is a varied and interesting role.

It is precisely this variety of work and interesting features that makes digital marketing so appealing as a career. Naturally, you will need a flair for using technology and a commitment to learn, but with these in place, you will be able to forge a career that you will love. Also, online marketing experts are always in demand, which makes it one career that should always see you in work.

How to get into digital marketing – get qualified

By far the best advice around entering online marketing for a career is to get qualified. This will make you more attractive to potential employers and also equip you with the skills needed to succeed. Holding an online or digital marketing qualification should also see you enter into any role at a higher level with a better salary.

Online marketing associates degree

If you are thinking of getting a qualification to help, then it is worth finding out more information. Online marketing degrees will offer a range of specific subjects covered and course structures, so it is worth finding the one that suits you the best. As you would expect, many now can also be studied online, which is perfect for anyone who cannot attend a course in person for whatever reason.

What other routes are there into digital marketing?

If you need some extra help around embarking on a digital marketing career, then the below should help:

  • Networking – breaking into a new sector can sometimes seem tricky, but networking can really help you out. You could do this online via a platform such as LinkedIn to meet people already in the industry or at business group meetings in real life. Doing this will allow you to become known in the industry, get relevant advice, and come across new opportunities to start your online marketing career.
  • Work experience – another great way to break into digital marketing for a job is to do some work experience at a digital marketing agency. While this may be for free, it can often pay off in the form of a job offer if you impress. While it may be basic work at first, this is often a superb way to get your foot in the door.
  • Set up your own agency – this is really only for those who know what they are doing as a digital marketer. However, if you are struggling to find a way into the sector, then setting up your own marketing agency online could be an